Chris has over 20 years of advising and supporting customers across industries on their automation initiatives in both worldwide and European positions. Automation is a way to reach business objectives in today’s world, improving customer service, decision making and automation of tasks. Newly developed and/or integrated developed capabilities into an automation platform can provide huge benefits to organizations. In his  current role as Digital Business Automation European Sales leader at IBM, with a focus on digital labor, Chris advises customers across industries on the Automation journey they have set out to take. his focus areas are on capabilities like Intelligent Business Automation, Robotic Process Automation (RPA) and the Automation Platform which combines all nowadays technologies into one.